Monday, May 25, 2020

Public Colleges Must Select A Market Strategy - 1037 Words

Identify Target Markets Public colleges must select a market strategy, which maintains balance between effectively meeting the needs of the target students, and operating the college efficiently. The increased competition among colleges and decreased resources are more intense, which identifying target students are more important. The market segmentation means to divide the total market for educational services into different subsets, which are: demographic, geographic, psychographic, and behavioral. Targeting marketing involves deciding which educational subsections the college will focus on. The demographics, students average age range from 18 to 40 years old. The campus consists of students from many different backgrounds. The gender of the college; consists of 64% women, and 36% men. The geographic is the tri-county area, Marion, Citrus, and Levy counties. The psychographics of the students are: sports, drama and theatre, musical theatre, political activity, student newspaper, an d literary magazine. The behavioral emphasizes the motivation of the student. The vertical axis, college attracts students, from the perspective of the economy buyer. The horizontal axis, represent the career learner, socio-improvement learner, leisure-learner, and ambivalent learner. The career learner, a student’s primary educational motivation is career-oriented. The Socio-improvement learner, the student’s motive is to improve the mind, self-actualization is the major motive. TheShow MoreRelatedBusiness and Economy Discussion Questions1504 Words   |  6 Pagesï » ¿Business and Economy Discussion Questions 1. Business plays a critical role in the economy. In order to understand this relationship, one must understand the relationship between macroeconomics and microeconomics. Macroeconomics is the field of economics that studies the behavior of the aggregate economy. Macroeconomics  examines economy-wide phenomena such as changes in unemployment, national income, rate of growth, gross domestic product, inflation and price levels (Investopedia, 2011). InRead MoreFacebook s Strategies For Future Growth Essay905 Words   |  4 Pagesthrough a series of innovative strategies. However, Facebook is plagued by privacy concerns in sharing of user personal data. Consequently, Facebook must takes steps to regain and maintain confidence of its stakeholders. Moreover, various strategies must be employed for Facebook to remain a leader in this industry. Accordingly, the following annexures detail Facebook’s strategies for initial growth, it’s privacy challenges, improvements for st akeholder confidence, and strategies for future growth. AnnexRead MoreSwot Analysis : The Internal And External Environment Of A Firm1658 Words   |  7 Pagesadvantages, firms have to understand the source of their strengths and focus resources on developing them. Second, SWOT has a too narrow focus on the external environment. Often, a firm s future growth comes from peripheral or emerging parts of the market. Third, SWOT is static. Over time, all aspects of a firm s environment may change, and SWOT does not offer insights into the processes that cause the change, or how a firm needs to adapt to a dynamic environment. Fourth, SWOT may overemphasize singleRead MoreEssay on Secrecy at Apple1000 Words   |  4 Pages It designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players (Apple, 2011). The company sells its products worldwide through branded retail and online stores, as well as through third-party cellular network carriers, wholesalers, and retailers (Reisinger , 2008). Even with Apples proven success records, one factor that I think Apple should consider as the company develops a long-term strategy for growth is to work on loweringRead MoreEastern Michigan University : Community University1025 Words   |  5 PagesEastern Michigan University Eastern Michigan University is public university located in relatively unknown city of Ypsilanti, Michigan. Ypsilanti is east of Ann Arbor and west of Detroit. The university was originally founded in 1849, but today is one of the state’s most popular higher learning institutions. There are seven academic divisions that offer over two hundred undergraduate degrees through the popular Colleges of Business, Education, Technology and Human Services. There are 5,000 graduateRead MoreBlackberry Limited s Current Market Position And Strategy1533 Words   |  7 PagesExecutive Summary The goal of this report is to analyze BlackBerry Limited’s current market position and strategy, as well as identify opportunities the company may have to be successful in the future. Research from scholarly journals, along with financial statements and information from the company’s website, were used to derive information and support for this report. The results from my research indicate that BlackBerry has been on a downward slope since the introduction of the first iPhoneRead More Career Management in the 21st Century Essay1484 Words   |  6 Pagesteachers and guidance counselors should explain what classes need to be taken in order to enter college. By the time one reaches their senior year, their career path(s) and a career outline that supports the path should be determined. In addition, a realistic set of goals should be created. An individual should research the best school that meets their career choices, know what college classes must be taken, and last ly they should began researching jobs for the chosen career(s) choice. HoweverRead MoreNew Product Entry Strategies1678 Words   |  7 PagesNEW PRODUCT ENTRY STRATEGIES BY SASHANK IYER - 18 MMS Once a product is developed, effectively product launch becomes the critical step to its success. The Product Launch Process must address all the steps necessary to start volume production, plan and execute marketing activities, develop needed documentation, train sales and support personnel (internal and external), fill channels, and prepare to install and support the product. Below we have given ten different examples of newRead MoreCareer Path Choice : Chief Executive Officer1564 Words   |  7 Pagesfinally a real and personal insight of the career by the opinion of a guest. Introduction A Chief Executive Officer (CEO) is the highest ranking executive in a company whose main responsibilities include developing and implementing high-level strategies, making major corporate decisions, managing the overall operations and resources of a company, and acting as the main point of communication between the board of directors and the corporate operations (Investopedia [APA], n.d.). To be more specificRead MoreHRM 531 Recruitment and Selection Stratagies Essay1549 Words   |  7 Pagesï » ¿ June 27, 2014 HRM531 Landslide Limousine has given us the opportunity to help them develop their recruitment and selection strategies. Recruiting and selecting the right candidate can be a very overwhelming process. In this document I have put together a series of recommendation that I believe will help the process become a lot less stressful. My recommendation will cover the following areas †¢ Organizational goals †¢ Forecasted demographic changes †¢ Workforce diversity objectives †¢ Organizational

Thursday, May 14, 2020

James Madison and the Slavery Issue Essay - 2515 Words

James Madison and the Slavery Issue The Revolutionary period of the United States was a time filled with much turmoil and confusion as to how this newly found nation, should be modeled. Many delicate issues were discussed and planned out to get the best outcome for all concerned. One of these issues that cast an ominous shadow over the new republic was the slavery issue. Some of the most prominent figures at the head of this nation wanted to bring about an end to it but continuously failed due to the inconvenience of finding a workable plan. The topic of this paper is a man who is thought to have little to do with the slavery issue but played a relatively large role. James Madison although a slave owner himself wanted to rid the†¦show more content†¦The sheriff who carried out Eves sentence was the great uncle of Madison, Thomas Chew. His father related this story to Madison. Although these events may not have had quite an effect on Madison, the efforts of his parents were very influential. During Mad isons youth, slavery combined the personal ease of the master with a life long consideration for the servant, (Brant, 1:44). Clement Eaton, author of A history of the Old South, describes many southerners as having a guilty conscience over slavery. It is uncertain whether Madison suffered from this but he did respect the slaves owned by his family. This respect was carried by Madison throughout his life and is often pointed to in the writings of his personal servant, Paul Jennings. After Madisons death he wrote that, [Mr. Madison] often told the story, that one day riding home from court with old Tom Barbour (father of Governor James Barbour) they met a colored man who took off his hat. Mr. M replied, I never allow a Negro to excel me in politeness, (Jennings, p.19-20). Madison would often write home asking about the family which to him included the slaves. One of the first direct references to slavery in Madisons writings came in a letter to Joseph Jones. In this letter, Mad ison responds to Jones idea of offering slaves as a bonus to those who fight in the war for independence. Madison respondsShow MoreRelatedEssay on James Madison1503 Words   |  7 PagesThe Founding Brother: James Madison The American Revolution emerge, and new ideas and changes were made from the Founding Brothers. The Declaration of Independence, Articles of Confederation...were all made and edit from the Founding Brothers. One of the Founding Brothers, did not experience the American revolution. James Madison, a federalist who was a republican-democratic had many goals he wanted to achieved. He looked back and was able to see what aspects of were done wrong and try toRead MoreFounding Brothers The Revolutionary Generation Chapter Summary1467 Words   |  6 PagesSlavery and the slave trade is rarely addressed as more than the Emancipation Proclamation or the shining moments of Abraham Lincoln in classroom textbooks these days. However, the debate over slavery vastly predates the Civil War and was found to be a consistent topic of deliberation amongst the leaders of our nation when drafting the Constitution. Founding Brothers: The Revolutionary Generation, Chapter 3: The Silence, highlights th e monumental political and economical debate over the tight-lippedRead MoreFounding Brothers1172 Words   |  5 PagesBrothers all had extremely different personalities, collaborating led to cooperating. The second reason was that all the Founding Brothers were part of every aspect of each other’s lives. The third reason is that they knew that some problems, such as slavery, couldn’t not be covered at the time. The fourth reason is that they knew making history would be criticized by future generations which kept them on a good behavior. 5. Why does Ellis refer to the individuals as Founding Brothers not FoundingRead MoreDecision Of Philadelphia The Constitutional Convention Of 1787 By Christopher Collier And James Collier1318 Words   |  6 PagesIn the book â€Å"Decision in Philadelphia the Constitutional Convention of 1787† by Christopher Collier and James Collier present an exclusive glance at the creating of the Constitution and the events that made the Constitution the way people know it today. Christopher and James Collier begin with historical events that led up to Constitutional creation and a brief summation of the events that were taking place in the country during that time frame. The background that they give provides a good baseRead MoreJames Monroe And The American Revolution1686 Words   |  7 PagesJames Monroe, born in Westmoreland County, Virginia, to Spence Monroe and his wife Elizabeth Jones Monroe, was a very prominent man in history. James Monroe was also a very ambitious man who would, at most times, be a potential rival to many of his close companions in the presidential elections. He was the seventh Secretary of State, served as a member of the Congress of the Confederation, served as a U.S. Senator, served as the governor of Virginia, and was the fifth U.S. president. Monroe alsoRead MoreJoseph John Ellis : An American Historian And Professor1260 Words   |  6 PagesUnited States. He developed his book by considering certain events during the decade that followed the 1787 Constitutional Convention to the depict history as it was being developed. Ellis examines how a group of talented though flawed individuals (James Madison, George Washington, Thomas Jefferson, Hamilton, Adam, Benjamin Franklin, and Aaron Burr) confronted the overwhelming challenges before setting the foundation of United States (4). In 1790, American had a fragile hope, and reality was uncertainRead MoreGeneral Welfare Essay1677 Words   |  7 Pageslaw. Why was it used, and what was its pedigree to those who decided to put it in the Constitution, and how it was viewed by those who ratified it. Throughout all of these discussion from the Articles of Confederation to Thomas Jefferson’s and James Madison’s letters a few things become relatively evident about general welfare. It’s origin is directly from the Articles of Confederation. In those Articles, the term carried no weight of power at all, but used to describe the purpose of the followingRead MoreAnalysis Of George Washingtons Farewell Speech1450 Words   |  6 Pagesperiod. Chapter 2: The Dinner Identifications: â€Å"Father of the Constitution† (Ellis 52) refers to Madison since he helped mobilize the Constitutional Convention, and argued for a stronger national government. â€Å"a Euphrates flowing through paradise.† – Fisher Ames of Massachusetts said Madison was under some delusion, and confused the Potomac as â€Å"a Euphrates flowing through paradise† (Ellis 72). Madison and many of the Southerners wished to make Potomac the capital due to its equidistant location fromRead MoreFounding Brothers : The Revolutionary Generation903 Words   |  4 PagesRevolutionary Generation consists six stories, each of them focuses on a significant creative achievement or failure of seven important men of the early United States. They are George Washington, John Adams, Thomas Jefferson, Alexander Hamilton, James Madison, Benjamin Franklin, and Aaron Burr. Joseph Ellis has depicted these founding brothers – or founding fathers - in their efforts to lay the republic’s foundation of the most liberal nation – states in the history of Western Civilization. The firstRead More Joseph J. Ellis Founding Brothers : The Revoluntary Generation654 Words   |  3 Pagesreader understand both mens motives. The dinner which Thomas Jefferson held for Alexander Hamilton and James Madison in June 1790. This featured one of the greatest political compromises in American history. The silence throughout our formative years given to the most explosive subject of all - slavery. This was the most gripping chapter for me, since Ive always wondered why the slavery issues wasnt tackled head-on at our nations founding. The farewell address given by George Washington

Wednesday, May 6, 2020

Project Management in the Automotive Industry A Critical...

The chapter ‘Project Management in the Automotive Industry’ by Christophe Midler and Christian Navarre from The Wiley Guide to Managing Projects (September 2004) traces the inception and transformation of project management in the automotive industry from the post-war period to the early years of the new millennium. It is an interesting article which categorizes the period into four phases on the basis of organizational structure and strategy pertinent to most of the automotive manufacturers in each era. This classification helps the authors elaborate on the change in corporate structures and relationships within the organization and with their subcontractors over the years. Examples of leading car manufacturers have shown how project†¦show more content†¦Rather than the traditional vertical organizational structure, this phase can be better represented by a matrix chart which includes the parent organizations, allied organizations, subsidiaries, brands and subc ontractors. Nevertheless, a visual representation of matrix organizations has challenged managers due to the complexities of secondary relationships within the matrix. The characteristics of each phase of automotive project management have thus been explained elaborately. In fact, the time periods have been chosen aptly since there is a clear differentiation of one phase from another. But since the underlying causes for change have not been discussed, there seems to be a discontinuity between the phases. Market trends and customer demands play a major role in determining the decisions taken by car manufacturers and are today the driving force behind product innovation. This competitive environment which, as stated by the authors in the introduction, largely influences product management strategies, has not been discussed. Simultaneously, the regional economic health and prices of commodities such as oil and steel which drive the automotive industry influence corporate strategies. The facts and arguments presented in this article would be better understood if accompanied byShow MoreRelatedProject Management : The Automotive Industry Essay1657 Words   |  7 PagesAbstract. The automotive industry is a wide field of connecting many engineering and scientific fields together in one systematic place. A lot of changes has occurred on this field since it came into existence. Because it’s a whole system of science and engineering, it is affected by a lot of factors and needs to adapt according to changes in these factors. This paper provides a critical review of chapter fifty-five of ‘Project management in the automotive industry’ by Christophe Midler, and ChristianRead MoreA Comparative Literature Review On Knowledge Management834 Words   |  4 PagesCETM11 A Comparative Literature Review Paper 1 1. What is the research/telling question or questions? Knowledge Management In Project Environments, is the title of this paper. The paper is basically talking about the importance of the Project Management Knowledge, also known as, PKM, that is increasingly popular within temporary organisations such as handling a project or managing a company of a particular industry. Also, the challenges of knowledge management in project environment are that there isRead MoreScience And Technology : An Age Of Cognitive Technology1189 Words   |  5 Pagestowards merging technology with human intelligence to create an age of Cognitive Technology. I want to contribute to that age of evolution in one way or the other. Thus, a M.S. degree in Embedded Systems (with emphasis on Embedded Software for Life-critical Applications) is the logical culmination of my passion for Embedded Systems and Electronics in general. I earned my undergraduate degree in Electronics and Communication [Elective – Embedded System Design] from Visvesvaraya Technological UniversityRead MoreOccuopotional Safety and Health Administration (Osha) Practices and Osha Performance in Malaysian Automotive Industry2113 Words   |  9 PagesIN MALAYSIAN AUTOMOTIVE INDUSTRY GHANIM Mohmed Adeil University Putra Malaysia, Faculty of Engineering, Malaysia Mohamedadil88@yahoo.com Keywords: OSHAP; OSHAPM; Safety Performances; Financial Performances; Malaysian Automotive Industry. Summary This paper review the issues of the occupational safety and health administration practices (OSHAP) and occupational safety and health administration performances (OSHAPM) that affect the practices in Malaysian Automotive Industry. In additionRead Morelateral collaboration and vertical coll1740 Words   |  7 Pagesprovide an example of the use of lateral collaboration and vertical collaboration within the organization, and prepare an action plan to use lateral and vertical collaboration. A vertical organization tends to be structured in terms of employee and management collaboration. Since decisions travel up and down the organizational chart, collaboration between employees and managers on company processes or issues happens in a very structured setting that includes meetings and constant monitoring. BecauseRead MoreThe Federal Mogul Goetze Limited1210 Words   |  5 Pagescommercial, automotive, off-highway vehicles, heavy-duty, as well as in generation of power, marine, aerospace, industrial and rail. Operations Company’s Net income in the year ended December 31, 2013 was 241.5 million dollars as compared to 250 million dollars in the year ending with December 31, 2012. The Net profit of the company was after Tax was 4.3 million dollars during the year under review as compared to the 3.4 million dollars Net loss in the year 2012. During the year 2013, the industry dealingRead MoreSupply Chain Management: Nissan Cogent Case Study2669 Words   |  11 Pages2012 - 2013 Maryam Ali Tahir SUPPLY CHAIN MANAGEMENT EARLY SUPPLIER INVOLVEMENT AND CODEVELOPMENT: NISSAN COGENT CASE STUDY SUPPLY CHAIN MANAGEMENT Table of Contents 1- INTRODUCTION ................................................................................................................................. 3 2- DISCUSSION....................................................................................................................................... 3 3- KEY THEORETICAL POINTSRead MoreManagement Information System Tata Motor3694 Words   |  15 Pagesholding; the rest is held by Hitachi Construction Machinery Company, Japan. * Tata Technologies provides specialised engineering and design services, product lifecycle management and product-centric information technology services. * Tata Motors (Thailand) is a joint venture between Tata Motors (70 percent) and Thonburi Automotive Assembly Plant Co (30 percent) to manufacture and market the company’s pickup vehicles in Thailand. * Tata Cummins manufactures high horsepower engines used in theRead MoreBranding in the Automotive Industry: a Comparative Study Between Bmw and Audi3083 Words   |  13 Pages ------------------------------------------------- Branding in the Automotive Industry: A Comparative Study Between BMW and Audi ------------------------------------------------- ------------------------------------------------- 2. Background ------------------------------------------------- ------------------------------------------------- BMW and Audi are two of the most recognized brands in the automotive industry globally. Being well known trademarks, their pricing diversity is highRead MoreMergers and Acquisitions in Automobile Industry9279 Words   |  38 PagesTopic 3 2.3 Statement of Purpose 3 3.1 Introduction to Mergers Acquisitions in Automotive Industry 4 3.2 Rationale of research project 4 3.3 Statement of Research Objectives 4 4. THEORETICAL FRAMEWORK 5 4.1 Mergers Acquisitions 5 4.2 Recent Trends in Automotive Mergers Acquisitions 5 4.3 Debates in the field of M A 6 4.4 Key Research components 6 4.5. Schematic Diagram 7 5. LITERATURE REVIEW 8 5.1 Mergers Acquisitions 8 5.2 Types of Mergers Acquisitions 8 5.3 Advantages

Tuesday, May 5, 2020

Blaxploitation Essay Example For Students

Blaxploitation Essay The Emergence of ColourIn todays culturally diverse, politically correct society, it is hard to believe that at one time racism was not only accepted as the norm, but enjoyed for its entertainment value. Individuals of African descent in North America today take the large, diverse pool of opportunities offered by the film industry for granted. Much like Canadian theatre however, there was a time when a black man in any role, be it servant or slave, was virtually unheard of. It took the blaxpliotation films of the early nineteen seventies to change the stereotypical depiction of Black people in American Cinema, as it took The Farm Story, performed by a small troop of Canadian actors, to create a Canadian theatre industry. To be more specific, it took the release of Melvin Van Peebles, Sweet Sweetbacks Baadasssss Song, in 1971, to change the tradition view of Black people in American film. Porters tom was the first in a long line of socially acceptable Good Negro characters. Always as toms are chased, harassed, hounded, flogged, enslaved, and insulted, they keep the faith, ner turn against their massas, and remain hearty, submissive, stoic, generous, selfless, and oh-so-very kind.(Bogle,4)The early silent period of cinema introduced five basic archetypes for Black characters: the Tom, the Coon, the Tragic Mulatto, the Mammy, and finally, the Brutal Black Buck.Americas first Black character found manifestation as the aforementioned Uncle Tom in Edwin S. Porters, Uncle Toms Cabin, which was released in 1903. The paradox was that in actuality Tom wasnt Black at all. Instead he was portrayed by a nameless, slightly overweight actor made up in blackface.(Boggle, 4) This was a common practice developed by the theater, and carried over, as were many of the acting techniques, to silent film. Toms presence, and the appearance of the four negro archetypes which were to follow, s erved the same purpose: to entertain by stressing negro inferiority.(Boggle, 4)Although having no positive effect on the status of Black people in America socially, the tom character opened the door for Black actors in cinema. Sam Lucas became the first black man to be cast in a leading role as a tom, and in 1927, Universal Pictures signed James B. Lowe, a handsome black actor, for the lead role in the Universal Pictures production of Uncle Toms Cabin. Lowe was chosen to play the part because film director Harry Pollard, a former blackface actor, believed he fit in with the realistic demands of the times(Bogle, 6)Tom was to be followed by the coon, although he remained the cinematic negro character favorite. Where tom was an endearing character, the coon provided audiences an object of amusement. Two variants of the coon soon emerged: the pickaninny and the uncle ramus.(Bogle, 7) The Pickanny was the first coon type to appear in cinemas. Generally, he was a harmless, little screwball creation whose eyes popped, whose hair stood on end with the least excitement, and whose antics were pleasant and diverting.(Bogle, 7) The Pickaninny provided audiences with an amusing diversion, and soon found his way into the hearts of the mass audience. Next to debut was the pure coon, a no-account nigger, whose unreliable, crazy, lazy nature was good for nothing but eating and causing trouble. This character found its pinnacle of success in Rastus, a good-for-nothing negro featured in a series of films released between 1910 and 1911. The final coon brother would emerge as the eager to please metaphoric cousin to the tom. Quaint, and nave, the Uncle Ramus character distinguished himself through his comic philosophizing.(Bogle,8)In general, the cinematic coon was used to indicate the Black mans contentment with his submissive position in society. Also emerging around this time period is the tragic mulatto: a negro light enough to pass for white, who must fight against the negro taint to either rise above his colour, or fall victim to it. .u486ff55f6146b543580e1186e6379861 , .u486ff55f6146b543580e1186e6379861 .postImageUrl , .u486ff55f6146b543580e1186e6379861 .centered-text-area { min-height: 80px; position: relative; } .u486ff55f6146b543580e1186e6379861 , .u486ff55f6146b543580e1186e6379861:hover , .u486ff55f6146b543580e1186e6379861:visited , .u486ff55f6146b543580e1186e6379861:active { border:0!important; } .u486ff55f6146b543580e1186e6379861 .clearfix:after { content: ""; display: table; clear: both; } .u486ff55f6146b543580e1186e6379861 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u486ff55f6146b543580e1186e6379861:active , .u486ff55f6146b543580e1186e6379861:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u486ff55f6146b543580e1186e6379861 .centered-text-area { width: 100%; position: relative ; } .u486ff55f6146b543580e1186e6379861 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u486ff55f6146b543580e1186e6379861 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u486ff55f6146b543580e1186e6379861 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u486ff55f6146b543580e1186e6379861:hover .ctaButton { background-color: #34495E!important; } .u486ff55f6146b543580e1186e6379861 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u486ff55f6146b543580e1186e6379861 .u486ff55f6146b543580e1186e6379861-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u486ff55f6146b543580e1186e6379861:after { content: ""; display: block; clear: both; } READ: Basics of Genetics and Genetic Engineering EssayMammy, a character closely related to the comic coon, was the next to emerge. Headstrong and abundantly female, Mammy debuted around 1914. The Mammy role would be perfected by Hattie McDaniel in the 1930s. From the mammy roles emerged the Aunt Jemima, a male or female character who had a bit more tact and were, for the most part, sweet and congenial. The final archetype emerged in D.W. Griffiths The Birth of a Nation (1915). Depicting life before and after the civil war, all four archetypes are present in this film. It depicts renegade negroes who overpower the good-hearted, white southerners and impart on a path of lechery, vulgarity and crime. The ultimate goal of these wild beast-men is sexual dominance of the pure, innocent white women. At the films conclusion, the white men of the invisible empire ride in to save the day and restore white supremacy in the South. Proudly discriminating, D. W. Griffith, touted as one of the fore-fathers of cinema, uses his film mastery to show audiences what happens when slaves get uppity. The five archetypes would rule in black cinema for the next 50 years. Although Black films did emerge, it was for the most part produced by white production companies for a black audiences. Black Independent production companies such as the Ebony Motion Picture Company began to emerge in the 20s, but the stereotypes and subject matter stayed the same. A common theme of social climbing, the ultimate goal of the negro being suburban living, dominating Black theatres.(Cham, 20)Throughout the 30s and 40s the gangster films rose to the fore, usually depicting gun-totting, slick-talking negros, entent on making it big. Despite the presence of Black independent filmmakers such as George Randall, African American issues were essentially ignored. The 50s and 60s brought social unrest and the Civil Rights Movement brought a need for films with a stronger message. The archetypes of the 20s and thirties were no longer acceptable, and the few Hollywood race films (which usually starred Sidney Poitier), were no longer adequate. Hollywood was still unable to discern or depict the full spectrum of Black American life and culture.(Cham, 21)In 1971, Black film experienced an epiphany. It came in the form of a low-budget, badly made French film by the name of Sweet Sweetbacks Baadasssss Song. It was created almost entirely by one Black man- Melvin Van Peebles. This marked a radical change in Black cinema. In 1971, Melvin van Peebles dropped a bomb. Sweet Sweetbacks Baadasssss Song was not polite. It raged, it screamed, it provoked. Its reverberations were felt throughout the country. In the Black community it was both hailed and denounced for its sexual rawness, its macho hero, and its depiction of the community as downpressed and in need of rescue.(Diawara, 118)Van Peebles film sparked an explosion of what would become known asblaxploitation films. What Sweet Sweetback Baadassss Song did was interpret Black Stereotypes differently. He, and other Black directors of the time, took the Black Buck, Coon, and Mammy stereotypes of the era before and modernized them. Mammy lost weight and grew an afro, becoming the ultra-stylish diva which was personified best by actress Pam Grier. The Black Buck emerged dominant, ready to fight his historical oppressors. Blaxploitation films acted as a cleansing process, through which black films were eventually able to accurately depict the African American experience. Directors such as Spike Lee and Jon Singleton were able to create race films which confronted the serious urban issues of the time, without using old stereotypes.It is important to note, however, that Sweet Sweetback is not considered a blaxpoitation film, as it is too artistic to be considered such. Rather, Melvin Van Peebles first film was the catalyst for the cleansing blast. .ud568d64f58da1b02bde374654cb03ed2 , .ud568d64f58da1b02bde374654cb03ed2 .postImageUrl , .ud568d64f58da1b02bde374654cb03ed2 .centered-text-area { min-height: 80px; position: relative; } .ud568d64f58da1b02bde374654cb03ed2 , .ud568d64f58da1b02bde374654cb03ed2:hover , .ud568d64f58da1b02bde374654cb03ed2:visited , .ud568d64f58da1b02bde374654cb03ed2:active { border:0!important; } .ud568d64f58da1b02bde374654cb03ed2 .clearfix:after { content: ""; display: table; clear: both; } .ud568d64f58da1b02bde374654cb03ed2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud568d64f58da1b02bde374654cb03ed2:active , .ud568d64f58da1b02bde374654cb03ed2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud568d64f58da1b02bde374654cb03ed2 .centered-text-area { width: 100%; position: relative ; } .ud568d64f58da1b02bde374654cb03ed2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud568d64f58da1b02bde374654cb03ed2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud568d64f58da1b02bde374654cb03ed2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud568d64f58da1b02bde374654cb03ed2:hover .ctaButton { background-color: #34495E!important; } .ud568d64f58da1b02bde374654cb03ed2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud568d64f58da1b02bde374654cb03ed2 .ud568d64f58da1b02bde374654cb03ed2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud568d64f58da1b02bde374654cb03ed2:after { content: ""; display: block; clear: both; } READ: The Novel That I Chose To Do This Report On Was, The Plague, By Albert EssayThe Farm story marked a point in time- before it there was no Canadian identity in theatre, after it there was. In the same fashion, Melvin Van Peebles movie marked the moment when African Americans reclaimed their identity. They were no longer content with the cinematic roles offered to them, and so they began to create their own. Although blaxploitation films were later commercialized, their intent and result stayed consistent, and have created the ethno-conscious cinema industry we find today. BibliographyBogle, Donald. Toms, Coons, Mulattoes, Mammies, and Bucks. New York: VikingPress, 1973. Cham, Mbye B. Blackframes. Cambridge: The Mit Press, 1988. Cripps, Thomas. Making Movies Black. New York: Oxford University Press, 1993. Diawara, Manthia. Black American Cinema. New York: Routledge, 1993. Lead, Daniel J. From Sambo to Superspade. Boston: Houghton MifflinCompany, 1976. Morton, Jim. Am I Black Enough for You? Blaxploitation. 20 Sept. 1998. 22 Nov. 1998. Patterson, Lindsay. Black Films and Film-Makers. New York: Dodd, Mead Company, 1975. Sampson, Henry T. Blacks in Black and White: A Source Book on Black Films. New Jersey: The Scarecrow Press Inc., 1977.